From Dazed to MAC, Gucci and beyond…
Roderick Stanley has been harnessing the power of culture to help brands tell their stories for more than a decade. Since 2017, he has worked independently with brands such as Gucci – writing scripts, creating content, appearing in films and editing books.
Stanley served as editor of influential British fashion and culture magazine Dazed & Confused for seven years (2005–12), a position that saw him creating culture as often as reporting on it. Whether as part of the team that launched online platform Dazed Digital in 2006, working directly with iconic names such as Vivienne Westwood and Daft Punk on collaborative issues, or leading multi-platform partnerships with global brands such as Nike, Diesel, Converse, Swatch and Ray-Ban, Stanley honed a powerful vision for how high-quality, carefully curated storytelling can effectively articulate a brand’s point of view while increasing engagement.
It was this combination of editorial expertise and brand insight that led to Stanley taking the position of head of brand messaging at M·A·C Cosmetics (2013-17), in-house at the multi-billion-dollar brand’s headquarters in New York. He was attracted by the brand’s strong cultural point of view, and its powerful creative collaborations in the fields of fashion, art, music and popular culture.
In 2017, he launched the arts and activism publication Good Trouble, which won a D&AD Award for creative excellence in 2017 and picked up Magazine of the Year at the 2018 Stack Awards. He has also edited several books, including D&AD 50, a 300-page celebration of the best of the last 50 years in design and advertising published by art powerhouse TASCHEN. His short documentary about the underground arts scene in Johannesburg, Joburg Party (co-directed with South African photographer and filmmaker Chris Saunders), was a finalist for Best Short Documentary of the Year at New Filmmakers Los Angeles.
Stanley has also never lost touch with his roots as a cultural commentator, a crucial component of the worldview that influences his creative strategy, and contributes widely-read arts features to international publications such as The Times (of London) – including exclusive cover interviews with Hollywood stars such as Scarlett Johansson and Jesse Eisenberg – as well as to upscale fashion biannual AnOther Magazine, and independent publications such as Beauty Papers and The Gourmand. A line can be traced to the start of his career in the late 90s when he wrote about London’s vibrant youth culture for such era-defining titles as The Face and Sleazenation.
No matter the project, Stanley applies his signature range of cultural expertise, strong sense of creative direction, and innovative approach to multi-platform storytelling. He lives in Brooklyn with his family.