Roderick Stanley has been harnessing the power of culture to help brands tell their stories for more than a decade. Whether writing arts features for leading newspapers, editing one of the world’s most prestigious fashion and culture magazines, or launching the editorial platform for a globally leading beauty brand, culture is the common thread that unites his creative strategy – writing about it, creating it, and helping brands use it to tell their stories and engage their audience more deeply.
Stanley served as the editor of hugely influential British fashion and culture magazine Dazed & Confused for seven years (2005–2012), a position that saw him creating culture as often as reporting on it. Whether as part of the team that launched the independent online platform Dazed Digital in 2006, working directly with iconic names from Vivienne Westwood to Daft Punk on special collaborative issues, or heading up multi-platform partnerships with global brands from Nike to Ray-Ban, Stanley honed a powerful vision for how high-quality, carefully curated storytelling can effectively articulate a brand’s point of view while increasing engagement.
It was this potent combination of editorial expertise and brand partnership insight that led to Stanley taking up the position of head of brand messaging at M·A·C Cosmetics, working in-house at the multi-billion-dollar brand’s headquarters in New York. He was attracted by the brand’s strong cultural point of view, and its powerful creative collaborations in the fields of fashion, art, music and popular culture that elevated it far beyond being just another makeup brand. In the four years he was there, while holding worldwide responsibility for all messaging from campaigns through to product naming and social media, he launched the brand-owned media platform ‘Culture’: an online channel of original interviews, articles, videos and playlists that afforded the brand new ways to engage and express itself via the fast-moving world of popular culture.
Stanley has also never lost touch with his roots as a writer and cultural commentator, a crucial component of the worldview that influences his creative strategy, and contributes widely-read arts features to esteemed international publications such as The Times (of London) – including exclusive cover interviews with Hollywood stars Jesse Eisenberg, Bryce Dallas Howard and Michael Sheen – as well as to upscale fashion biannual AnOther Magazine, and independent music publication BEAT. A clear line can be traced back to the beginnings of his career in the late 90s when he wrote about London’s vibrant youth culture for such era-defining titles as The Face and Sleazenation, as well as his own DIY digital publications.
Since the beginning of 2017, Stanley has worked independently, playing key roles on creative projects with Gucci, Net A Porter and Coach, as well as continuing to contribute editorial features to The Times (of London), AnOther Magazine, BEAT and Dazed. His short documentary about the underground music scene in Johannesburg, Joburg Party (co-directed with South African photographer and filmmaker Chris Saunders), was a finalist for Best Short Documentary of the Year at New Filmmakers Los Angeles. He has also edited several books, including the 2018 Louis Vuitton New York City Guide, and D&AD 50, a 300-page celebration of the best of the last 50 years in design and advertising published by art powerhouse Taschen.
No matter the project, Stanley applies his signature range of cultural expertise, strong sense of creative direction, and innovative approach to multi-platform storytelling. He lives in Brooklyn with his family.
GET IN TOUCH HERE