Oki

I defined the brand copy and tone of voice, including product copy and website messaging, for this new range of iced teas and fruit waters infused with CBD ‘active hemp extract’. Working alongside designer Brian Schmitt, I also wrote the brand story that articulates their personality and values, and created the signature flavor names that put its message front and centre. I also created Oki’s first original content, an interview with brand ambassador Malia Manuel, a pro surfer from Hawaii. FeelOki.com for more

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