Putting storytelling at the heart of brand identity
For launch or rebranding, I employ journalistic techniques and a wide-ranging cultural expertise to pinpoint elements of a brand’s DNA and then weave them into every aspect of language, voice and style – from name and tagline to brand story, mission statement and core values, on to cultural spirit and defining tone of voice.
I can focus on any of these elements in isolation, or develop the entire package – either plugging into an in-house team as a specialist, or working in conjunction with a preferred design partner to deliver a complete brand identity.
Building on brand identity, powerful content communicates a brand’s point of view while creating worthwhile experiences for the consumer. I draw on the contacts and experience of almost two decades to tell compelling stories that bring brands’ values to life – through videos, interviews, articles, websites, social media, books, magazines, experiential narratives and more.
I have delivered presentations about the role of storytelling in social change at conferences including ModMag and EDCH (International Editorial Design Conference), as well as been part of various panel discussions.