Refining and defining brand identity, name, tagline, core mission and values, cultural spirit and tone of voice. I believe brand voice is an integral element of design, and develop it concurrently with visual identity, ensuring both reinforce each other. Applying journalistic techniques and a wide-ranging cultural expertise, I pinpoint elements of a brand’s DNA and weave them into every aspect of language, voice and style.
Creative Direction and Content Creation
Defining editorial strategy, budget allocation and management, creating and commissioning videos, interviews, books, magazines, websites, social media, experiential narratives and more. I believe in creating high-quality, original content that serves a brand’s needs and produces high engagement while creating worthwhile experiences for the consumer, and draw on the contacts and experiences of almost 20 years working with leading publications and brands.
From creating film scripts and campaign taglines to writing product copy, naming, websites and social media.
Net A Porter
Ron Beach (installation design)
Pundersons Gardens (film production)
Brian Schmitt (product and branding design)
Simmonds Ltd (creative studio)
Richard Turley (art director)
Moving Image & Content (digital strategy)