Roderick Stanley

 

 

 

 

CONTENT AND CREATIVE

BRANDS AND PUBLICATIONS

NEW YORK

 

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SINCE

1999


 

 

MY STORY

I create, commission and curate high-quality, original cultural content for brands.

I’ve worked as a writer and editor for various publications, including seven years as the editor of iconic British fashion and culture publication Dazed & Confused. I currently write for The Times (of London), including recent cover interviews with Hollywood stars Michael Sheen, Bryce Dallas Howard and Jesse Eisenberg, as well as upscale fashion biannual AnOther Magazine, and independent London-based music title BEAT.

Now based in New York, I have worked on creative projects with leading brands such as M·A·C, Ray-Ban and Gucci, and have a powerful vision for how high-quality, carefully curated storytelling can effectively articulate a brand’s point of view while increasing engagement.

Create culture, not campaigns.

 
 
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M·A·C

For over four years, I held global responsibility for all brand voice and writing, including collections, campaigns, social media, e-comm, products, events, and editorial content for collaborations from Miley to Rihanna.

I also initiated and led the digital content channel Culture, which articulates the brand’s point of view on popular culture, fashion and music, and features original content with the likes of designer Jeremy Scott, singer Shirley Manson and adult performer Stoya (above). In less than a year, it had over a million visits, while more than doubling engagement time.

 

NYC

2012-2017

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DAZED&
CONFUSED

I became the editor of highly influential British fashion & culture magazine Dazed & Confused in 2005. There, I collaborated with the likes of Daft Punk, Bjork, the White Stripes, Grimes, Jake & Dinos Chapman, Bat for Lashes, and Vivienne Westwood for cover features and special issues, as well as interviewing many other characters both well-known and obscure from the worlds of music, film, art and activism. 

I was part of the team that developed and launched the highly successful online counterpart Dazed Digital in 2006, and edited the publication through many milestones, including its largest issue (2008), the magazine’s 200th issue (with guest-editor Bjork), and its era-defining 20th-anniversary special, featuring exclusives with Riccardo Tisci, Aung San Suu Kyi, Gareth Pugh, Lana Del Rey, Kenneth Anger and many more.

A selection of covers from the period is below.

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LONDON

2005-2012

 
 
 

WRITING

CURRENT

I contribute arts features to The Times (of London), including exclusive cover interviews with Hollywood stars Jesse Eisenberg, Bryce Dallas Howard and Michael Sheen, and legendary avant-garde composer Steve Reich.

I also write regularly for fashion biannual AnOther Magazine, and the London-based independent music publication BEAT.

You can read a selection of recent articles below.

 
 

BRANDS

CURRENT

I’ve worked with leading brands, developing and directing creative concepts, commissioning, interviewing and writing for a wide variety of wildly sexy projects, sometimes as part of a team and sometimes independently. I’ve created taglines, edited magazine supplements, programmed talk series, and developed entire brand-owned publications.

Recent creative work: 

Gucci – FW17 campaign: creating short films for social media, writing and directing 20 sci-fi-themed short videos with actors/models reading original scenes. SS17 campaign: filmic captions for 20 individual stills.

M·A·C Cosmetics – 'Culture', original cultural content channel for global website & social media – concept and execution. 'M·A·Czine' – quarterly publication, editorial direction and brand storytelling.

Feit – consultancy on original content / messaging AW16 film/installation.