Roderick Stanley















I create high-quality, original cultural content for brands.

I’ve worked as a writer and editor for many publications, including seven years as the editor of British fashion and culture publication Dazed & Confused. I currently write for The Times (of London), including recent cover interviews with Hollywood stars Sam Rockwell, Bryce Dallas Howard and Jesse Eisenberg, as well as upscale fashion biannual AnOther Magazine, and independent London-based music title BEAT.

Based in New York, I have worked on creative projects with leading brands such as Gucci, M·A·C and Coach, and have a powerful vision for how high-quality, carefully curated storytelling can effectively articulate a brand’s point of view while increasing engagement.

Create culture, not campaigns.

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For over four years, I held global responsibility for all brand voice and writing, including collections, campaigns, social media, e-comm, products, events, and editorial content for celebrity collaborations from Miley to Rihanna.

I also developed and led the digital content channel Culture, which articulated the brand’s point of view on popular culture, fashion and music, featuring original content with the likes of designer Jeremy Scott, singer Shirley Manson and adult performer Stoya (above). In less than a year, it had over a million visits, while more than doubling engagement time.




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I became the editor of highly influential British fashion & culture magazine Dazed & Confused in 2005. There, I collaborated with the likes of Daft Punk, Bjork, the White Stripes, Grimes, Jake & Dinos Chapman, Bat for Lashes, and Vivienne Westwood for cover features and special issues, as well as interviewing many other characters both well-known and obscure from the worlds of music, film, art and activism. 

I was part of the team that developed and launched the highly successful online counterpart Dazed Digital in 2006, and edited the publication through many milestones, including its largest issue (2008), the magazine’s 200th issue (with guest-editor Bjork), and its era-defining 20th-anniversary special, featuring exclusives with Riccardo Tisci, Aung San Suu Kyi, Gareth Pugh, Lana Del Rey, Kenneth Anger and many more.

A selection of covers from the period is below.







I’ve worked with leading brands, developing and directing creative concepts, commissioning, interviewing and writing for a wide variety of wildly sexy projects, sometimes as part of a team and sometimes independently. I’ve created taglines, written and directed short films, edited magazine supplements, programmed talk series, and developed entire brand-owned publications.

Recent creative work: 

Gucci – FW17: working on set to create 18 short videos with actors/ models reading original scenes from imaginary sci-fi movie, also written by me. AW16: filmic subtitles added to the 20 campaign images shot in Tokyo. Also: scripts and writing for Cruise18, SS18, PreFall18

BN3TH – re-branding: name and identity for this underwear brand. 

Feit – creative consultancy on original content and messaging.

3INA – brand consultancy: a new brand story and mission statement (The 3INA-festo), tone of voice guidelines, positioning and DNA.

M·A·C Cosmetics – 'Culture', original cultural content channel for website & social media – concept and execution. 'M·A·Czine' – quarterly publication, editorial direction and brand storytelling.





I contribute arts features to The Times (of London), including exclusive cover interviews with Hollywood stars Sam Rockwell, Jesse Eisenberg, Bryce Dallas Howard and Michael Sheen, artist Gregory Crewdson, and legendary avant-garde composer Steve Reich.

I also write regularly for fashion biannual AnOther Magazine, as well as independent publications such as music magazine BEAT, and food and culture journal The Gourmand. In 2017, I founded the arts and activism publication Good Trouble.

You can read a selection of recent articles below.