I created the ‘About Love’ tagline and worked on concept development for the Tiffany 2021 brand campaign starring Beyonce and Jay-Z. This major repositioning campaign appeared around the world on billboards, in magazines such as Vanity Fair and Vogue, and in enormous projections on landmark buildings in Paris, Miami, LA, Rio, London and elsewhere, including a complete ‘takeover’ of New York’s Times Square (pictured below). Creative Director: Ruba Abu-Nimah