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Gucci Dans Les Rues (PF18)

I wrote the three social media videos for the Gucci Dans Les Rues (PreFall 18) campaign, which paid homage to the student uprisings of Paris 1968, as well as title ‘Dans Les Rues’, which references ‘La Beauté est Dans la Rue’ (Beauty is in the streets), an iconic slogan of the era.

I also wrote the various slogans that can be glimpsed on banners and walls throughout the campaign stills and film, shot by Glen Luchford, while the ‘Re(Belle) Re(Belle)’ slogan was later adapted for the Gucci Re(Belle) bags. (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds)

Gucci Dans Les Rues Preview 1

Gucci Dans Les Rues Preview 2

Gucci Dans Les Rues Preview 3

Pre-Fall 2018 Campaign: Gucci Dans Les Rues

Gucci Dans Les Rues (PF18)

Gucci Dans Les Rues (PF18)

Glen Luchford