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Gucci and Beyond (FW17)

For Gucci’s nine FW17 campaign teasers, I scripted original scenes inspired by classic science-fiction movies and television series of the 50s and 60s. These were then filmed in front of green-screen, with characters from the campaign shoot reading their parts, and me taking the role of an off-screen casting director – and the lonely robot. (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds)

Gucci and Beyond FW17 (Telepathic)

Gucci and Beyond FW17 (Time Portal)

Gucci and Beyond FW17 (Uncharted Zone)

Gucci and Beyond FW17 (Peaceful People)

Gucci and Beyond FW17 (Language of Love)

Gucci and Beyond FW17 (Lonely)

Gucci and Beyond FW17 (Sea Monster)

Gucci and Beyond FW17 (Scanner Operator)

Gucci and Beyond FW17 (Does Not Compute)

Gucci and Beyond FW17

Gucci and Beyond FW17

Glen Luchford