MAC

I was head of brand messaging at M·A·C Cosmetics for four years (2013–17), with global responsibility for all brand voice and copy, including campaigns, social media, e-comm, product launches, naming, events, and content for celebrity collaborations from Miley to Rihanna. I also introduced the original content program that articulated the brand’s point of view on popular culture, fashion and music, featuring individuals such as designer Jeremy Scott, Garbage singer Shirley Manson, adult performer Stoya and rapper Mykki Blanco.

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