Gucci Prêt-à-Porter (FW19)

I wrote all the on-page articles for the Gucci Prêt-à-Porter (FW19) campaign, which evokes vintage magazine and newspaper layouts of the 1960s and 70s. The somewhat breathless copy and sensationalist headlines, all translated into French, were inspired by fashion reports from the era. I also scripted the two film teasers of backstage interviews, with an eager television reporter struggling to get her soundbites from two young fashion designers. (Creative Director: Alessandro Michele, Art Director: Christopher Simmonds, Photographer: Glen Luchford)

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An ode to fashion. #GucciPrêtÀPorter @alessandro_michele #AlessandroMichele

A journey through the seasonal fashion wheel. #GucciPrêtÀPorter @alessandro_michele #AlessandroMichele