Gucci Beauty

I wrote all the copy for the Gucci Beauty launch – shot by Martin Parr, featuring Dani Miller of Surfbort, Mae Lapres, Achok Majak and Ellia Sophia Coggins. I also adapted the 80s-inspired taglines into dialogue for the campaign films, directed by Sean Vegezzi, as well as scripting the ‘vox pop’ social media teasers where people on the street explained what they dislike about lipstick. The campaign launched in May 2019 and generated high engagement and widespread media coverage. (Creative director Alessandro Michele, Art director Christopher Simmonds)

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