Gucci Beauty

I wrote all the taglines for the Gucci Beauty launch, in all its 80s glory – shot by Martin Parr and featuring Dani Miller of Surfbort, Mae Lapres, Achok Majak and Ellia Sophia Coggins. I also adapted the taglines into dialogue for the campaign films, directed by Sean Vegezzi, as well as scripting the ‘vox pop’ teasers where people on the street explained what they dislike about lipstick. The first phase of the campaign launched in May 2019 and generated high engagement and widespread media comment. (Creative director Alessandro Michele, Art director Christopher Simmonds)

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Gucci Beauty Lips